OTT Services and the Rise of Free Streaming

These days, OTT services are receiving a lot of love from users.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are well-known examples.

Different from cable TV, OTT lets users watch what they want, when they want.

OTT’s popularity comes from several factors.

One reason is that a wide variety of genres are available in one platform.

Users can pick movies, dramas, or shows according to their interests.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

Watching on phones or tablets anytime is a major benefit.

However, as subscription fees keep rising, more people feel financial pressure.

Because of this, interest in free streaming services is growing.

Free platforms supported by ads let people watch without cost.

It is appealing to people sensitive to expenses.

Recently, FAST services have gained attention as an example of ad-based streaming.

An example is KT’s “Gi Live,” which attracted many users.

As the traditional market slows, FAST is becoming a new profit model.

Free streaming’s strongest point is that users don’t need to pay.

Another plus is the wide range of available programs.

However, users check here must watch advertisements, which can be inconvenient.

Some free services may offer lower-quality content.

OTT and free platforms are expected to grow further.

Ad-based free models may become even more popular among users.

Cost-free entertainment remains attractive to users.

I believe harmony between paid and free services is essential.

If both advantages are used properly, users can gain better experiences.

The future of streaming services is exciting to watch.

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